“Unlike other platforms, SOON actually values your time.”Įarly in their app development journey, Kyler and team (which includes another engineer and a chief-of-staff) began interviewing individuals to determine if existing dating apps adequately served their needs.
“We thought we could do dating apps infinitely better,” Kyler told Modern Luxury Magazine. But the difference is that the first message after matching has to be an invitation to meet up IRL. It’s reportedly a similar premise to Tinder, Hinge, or Bumble: Users put up cute pics and answer some prompts. The two co-founders, Cora Kyler, a 27-year-old who recently graduated from UC Berkeley with a doctorate in math, and her best friend, San Francisco-based architect and designer, Alena Titova, launched the app on Valentine’s Day, as SFGATE reported. Two San Francisco-based friends have co-founded a new San Francisco-only dating app called “ SOON” to try solve online dating's frustrations, from boring opening lines to back-and-forths that never turn into anything.